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Where we meet: ONLINE (this internet thing is awesome)
What you get: 4 info-dense presentations and live Q&As + bonus materials

When: March 2015
Investment (’cause that’s what it is): $97


Veronica Surges, 30, Public Defender
Veronica Surges, 30, Public Defender

“I am a skeptic and figured the course was too good to be true…Turns out Coffey’s Principles are the best foundation I’ve found for my wellness journey. My friends and family can’t believe the change in my health and personality…”


Gretchen Duhaime, Consultant

“I’ve started a million ‘healthy diets’ and wellness regimens. Getting someone to tell me what to do is not my problem. My problem is sticking with good choices and staying motivated long enough to develop better habits. That’s where the Pleasure Principles comes in. This course is a game-changer. And Coffey’s a piece of work.”





  • Are unhappy with your body
  • Are sick of the loss/gain cycle
  • Feel ridiculous when you exercise, eat well, meditate, etc.
  • Are sick and tired of feeling helpless to make lasting change
  • Have tried it all, and nothing’s worked


  • To keep the commitments you make to yourself
  • To adopt a specific plan or program without fear of failing – AGAIN
  • To eat nourishing foods and ditch the crap that’s bringing you down
  • To actually enjoy making healthier choices
  • To own motivation like it’s your pet


  • The origin of self-sabotage, and how to kill it – DEAD
  • How to transform old patterns of self-sabotage into new habits of self-care
  • How to get and stay motivated, anytime, anywhere, to do whatever you choose
  • How to take a healthy choice and turn it into a lifestyle
  • Clear instructions on how to make the best choices FOR YOU
  • How to use PLEASURE to drive you forward toward your wellness goals
  • What to do TONIGHT to insure improved health & happiness FOR LIFE

What makes this program different?
This isn’t a ‘program’ – the Pleasure Principles are guidelines, and if you have a history of self-sabotage (like I do), you cannot make lasting change without them.

What if I can’t keep it going after the course is over?
You can. Course-takers are invited to subscribe to The Klatch, my private support community, where connection, community, and like-minded awesomeness is available 24/7. What is The Klatch?

I’m not sure I show can up for the presentations.
No worries – recordings of the webinars will be available for one month after the course is over.

strongcoffeylogo_pleasureprinciples_blkCan’t wait for the group presentation? Then don’t.
You can get the course NOW & LATER
for $147 with Pleasure Principles on Demand

Dr. Christine Musello, Boston, MA
Dr. Christine Musello, Boston

“Coffey’s approach is unique, non-threatening and  grounded in realistic goal-setting. Her thinking is open-ended and stimulating to those who have struggled with food, weight, and our culture.  She has become and will continue to be a powerful resource in my practice.”




Tracy Schiffmiller, Registered Nurse, CT
Tracy Schiffmiller, Registered Nurse, CT

“Coffey’s wisdom and insight are invaluable. There is no way to put a price tag on this information. Every dollar I’ve ever spent on diet pills, programs, fads, Weight Watchers, Jenny Craig…all the time and money spent on false starts…all of it, quadrupled, doesn’t begin to touch the value I got out of this class. “





Jessica Borton, 36, Australia
Jessica Borton, 36, Australia

“Coffey doesn’t tell you what to do, or what you should feel… she’s tells you how to find your own path to better health and happiness. And then she gives you this amazing toolbox to use to stay focused and enjoy yourself along the way.”



You Might Wanna Know...

What happens when the course is over? Folks who’ve taken the course have the option to join Coffey’s Klatch, a closed group only for people committed to working the Pleasure Principles in their lives. Klatchers get peer support and accountability, and it’s fun as hell.

How will I know when I can register? You need to sign up on my mailing list above (and confirm your subscription immediately after – check your email!).

I’m in Auckland/SoHo/Bayone/Balrothery/Playa del Carmen/etc., can I participate? Yes! All you need is an internet connection to get a piece of Coffey. Well, her Pleasure Principles, anyway.

I’ve tried every other program, why will this be different for me? This isn’t a ‘program’ – Coffey’s Pleasure Principles are just that – a set of guidelines you can adopt in your own journey so the healthy changes you want to make can become a part of your life.

I tried to register and was taken to a suspicious page called JigsawBox. I was prompted to register. I got scared and bailed. Click ‘Register’ again. Have no fear – JigsawBox is my virtual base-camp. Trust the process! Jeez.

What if I’m not ‘fat?’ Should I do this course? If you want to get happily grounded in healthier habits, regardless of your weight, then taking this course would be a strong choice.

I’m not sure I can commit to meeting every Tuesday That’s OK – recordings are available to you anytime with Pleasure Principles on Demand.

Wow, 8pm/830pm EST sure is late/early/not a great time It’s worth it to you to try to prioritize attending the presentations, I assure you. If you can’t, you’ll have access to all the materials for one month after the last class runs.

I’m completely strapped for time. Are you going to offer this again? I sure plan to.

Do I have to buy any special food or equipment to do this course? If you adopt the principles I outline, you’ll be buying food you relate to in a healthy way and doing activities you enjoy. If you’re a certain kind of person, that might mean electric eel souffle and whiffle ball. So, maybe – it depends on you.

Will other people know I’m doing this with you? Can I be anonymous? Yes, your anonymity will be preserved. But can I tell my mom you signed up? I’ll only use your first name.

Do I have to get on a scale? No. No. No.

How will I know if it’s working? You’ll get clear about what healthy practices are right for you, and feel empowered to make the changes you need to make to make those practices a part of your life.

What if I can’t keep it going after the course is over? One of the principles deals with inevitable slips, and how to respond to them – I don’t expect you to be perfect. You will falter. And that’s OK.

Coffey, this sounds too good to be true! How can all this be only $97? You’re welcome to pay me more for it if the mood strikes you. PayPal me any amount you like to strongcoffey at gmail. Full disclosure: I’ll blow it all on coffee and black knit hats. But seriously, everyone who takes the class asks me why I don’t raise the price. In the beginning, I planned to, but I’ve come to accept that the folks I’m trying to reach – people like me – don’t have $247 or $997 or whatever stupid amount of money to blow on something on faith alone, especially not if it’s for them. So, for now anyway, the price stays low so it’s much harder for folks like me to talk themselves out of it. (We’re masters of talking ourselves out of good ideas.)

Will Coffey share exactly what she does to stay fit? If you ask me, I will.

What if I want to work with Coffey one-on-one? You can. The course will be a great introduction to my guiding principles. If you feel a connection, you can join the Klatch, or schedule a one-on-one Coffey date.


CAN’T WAIT for the group presentation?
No worries!
with Pleasure Principles on Demand