Tired of Yo-Yo Dieting? Low Motivation? Put An End To Feeling Out of Control Around Food & Live Fully with Pleasure Principles

Friday, December 31, 1999
Coffey said, "I’m uncomfortable in my own skin, and every time I try to lose weight, I end up heavier than when I started."

Friday, January 13th, 2017

Coffey says, "I'm comfortable, fit, and I feel good inside and out. These Principles got me here, and these Principles keep me here."

I was putting the finishing touches on this page when I was suddenly interrupted by...well...me:

What the heck is this?

It's a webpage I made so women who are sick of yo-yo dieting, obsession, and craving can take the Pleasure Principles course, become Strong Coffey Insiders, and get a handle on self-sabotage. And get genuinely well. 

What do you mean by "well?"

"Well" means trusting yourself to make good choices. It means being comfortable in your body and mentally and emotionally available for your life.

I'm pretty sure that's never gonna happen for me. I've tried everything, and nothing's worked.

Just because it hasn't happened yet doesn't mean it won't. You just need stronger tools, like Pleasure Principles.

Meh. I'm not a joiner.

Don't worry. Most of us aren't. We're independent, intelligent, capable women who stuggle to make strong choices consistently. That is, until we started practicing the Principles.

Sounds too good to be true. Why should I trust you?

What? You don't trust YOURSELF?

Is that a trick question?


OK...I'm listening.

That's all you need to do. You're right where you're supposed to be. Keep going.

Pleasure Principles Is Perfect For You If...

  • You are uncomfortable and want to feel good in your own skin
  • You feel out of control around food and want a simple, easy relationship to food and eating
  • You ever think, "I'm wasting my life in obsession, craving, regret, and self-consciousness"
  • You find yourself starting over - over and over again - because you 'forget' or neglect your commitments
  • You are finally ready to know The Truth about exactly why you struggle, and the exact practice that can get - and keep - you well

What Will I Learn In Pleasure Principles?


You had a challenging past, and the beliefs and tools you have always used may be doing you more harm than good. You may not feel like you care about yourself, your body, or how you treat it. You will learn the exact steps to take to come to care for - and about - yourself and your body.

You'll also learn:

  • The root of your self-sabotage, and how your automatic reactions to stress keep you trapped in the start/stop and loss/gain cycles
  • The antidote to self-sabotage (and how and when to take it)
  • The tool you need to stay on track (with food, exercise, or any other facet of self-care), no matter what's happening around or inside of you 

'I loved every bit of Principle One. I would have been quick to tell you or anyone else that I have my s--- together, but taking action...means something completely different to me after this presentation.'


The top question I get is "Coffey, how do I BEGIN?" You will get my formula for getting started, and keeping yourself motivated once you have begun.

You'll also learn:

  • How your current goals are preventing you from losing weight, getting fit, or feeling comfortable in your own skin 
  • Exactly how to get started on a stronger path, regardless of your history, resources, or limitations
  • How the fitness industry's lies keep you from making sustainable, healthy change, and exactly what you can do to make healthy, sustainable progress you will genuinely enjoy

'I LOVE LOVE LOVE that taking care of myself now comes naturally. It's funny to me that I keep feeling this way and I keep having to recognize it, like, oh yeah, I'm happy.'


Whether you know what to do, and you're just not doing it, or you have no clue what to eat or what to do for exercise, you'll learn how to structure the perfect plan for you, and how to stay on course (and like it!).

You'll also learn:

  • Exactly how and why your previous diet- and exercise-related commitments set you up for failure.
  • What exact commitments and goals are perfect for you.
  • How to make only the smartest commitments and set only the strongest goals.
  • Exactly what to do if and when you slip, so that you always feel like you're making positive progress.

'My body is smaller, and it is TONS stronger...I FEEL the power of these changes. I remember a time when I didn't think any of this was ever going to be possible.'


Wouldn't it be nice to genuinely like yourself? To trust yourself to make consistently strong choices? You will learn exactly what to do to feel more peace, accomplishment, comfort, and empowerment each day moving forward. In short, you will learn what to do so you can finally enjoy being you.

You'll also learn:

  • How to make strong self-care choices no matter what life - or your brain - throws your way
  • Strategies that work regardless of your weight, age, health, abilities, proclivities, biases, beliefs, or history
  • How to show up for yourself around food and The Rest Of It so you feel satisfied, nourished, empowered, and increasingly more comfortable in your own skin

'I love Principle Four. So simple and easy to follow.'

Insider Advantages

If the Pleasure Principles e-course is a multimedia text book, then Strong Coffey Insider is the text book, the workbook, access to a seasoned instructor, a private study-hall full of fierce, funny women, practice labs, potential lab partners, and a massive (and growing) library of additional resources:

  • A private check-in call with Coffey 
  • Unlimited, ongoing access to the Pleasure Principles e-course and membership site (including all materials, bonuses, future additions, revisions, and supplements)
  • A reserved seat in monthly, live, unscripted Q&A support calls
  • Unlimited access to the MASSIVE video archive of 200+ answers to the toughest Principles-related questions
  • In-depth, Principle-specific worksheets
  • A seat in The Klatch, a private, secret Facebook group where Coffey moderates Principles-related discussion 7 days a week (LIMITED SEATS REMAIN)
  • Membership in a fierce, exclusive tribe of badass women all over the world
  • Insider subscriptions are optional. You can unsubscribe easily at any time, and you still get one whole year of access to the Pleasure Principles e-course

'As an Insider I get a lot of ideas and empowerment strategies. It is a blessing to have a place to check in every single day and be inspired.'

Strong Coffey Insiders  

  • Develop a simple, healthy relationship to food and eating
  • Gain control of their choices, and follow through with their intentions
  • Make strong, steady progress despite mental and physical illness, chronic conditions, complicated histories, and any other challenges and limitations
  • Practice a set of easy-to-use tools to stay on track in every context, regardless of resources or past “failures"
  • Feel authentically engaged in life and comfortable in their own skin, in bodies they love,  without having lost themselves or their edge in the process

That's a HUGE lot of stuff. I doubt I can afford all that.

I've gone out of my way to make Pleasure Principles Insider totally affordable. What you can't afford is to keep feeling uncomfortable and miserable.

Ain't that the truth.

Don't worry, Girl. That's all about to change.

What You Need To Know

  • Start NOW. The door to Pleasure Principles is open, and all the materials are online, ready for you. 

  • ZERO Scheduling Conflicts. Insiders get ongoing, unlimited access to all resources and materials, including recordings of all live Q&As.

  • ALL Materials Are Downloadable. Rock the Principles anytime, anywhere with MP3s, transcripts, slide decks, and videos.

What if I sign up, and then realize Pleasure Principles is not for me?

That's easy. Just tell me in the first 30 days and I'll refund you so fast your iPhone'll spin.

What's an iPhone?

I Eat What I Like When I Want

"Since practicing the Principles, I've lost the weight I needed to lose so I could feel truly comfortable in my own skin. I eat what I like when I want to, and the rest of the time I'm just living and enjoying my life."

- Jenny Lisa, a music therapist in Massachusetts

But wait, there's more! (HA!)

I'm excited to throw in these great bonus materials if you sign up now.

3 Essential Strategies to End Self-Sabotage

This stand-alone mini-course outlines my top strategies and re-frames them for ending self-sabotage. It includes audio downloads and full-color printouts.

Take-Away Sheets

Full-color printouts, reminder sheets, and pages of notes that will help you keep the Principles in mind at work, at home, and everywhere else life takes you.

One More Time, Here's What You'll Get:

Twelve Months - one full year - of access to the Pleasure Principles e-course...

Pleasure Principles
Unlimited access to the acclaimed Pleasure Principles e-course, including videos, MP3s, transcripts, and presentation slides

...and a full month FREE trial of Strong Coffey Insider:

Check-In Call
A private call with Coffey to support your Principles practice

The Klatch
The private, secret Facebook group for daily Principles practice in the company of kick-ass women all over the world (LIMITED SEATS REMAIN)

A huge video library of 200+ answers to Principles-related questions

Monthly Q&As
Live, unscripted, and exclusively for Insiders

Principles-specific worksheets and checklists

Bonus #1
3 Essential Strategies to End Self-Sabotage Full Edition

Bonus #2
Take-away sheets: Funky, colorful notes and print-and-place reminders

Alright, I'm signing up.


This Is Huge

"Principle Two is the thing that has kept me from my happiness all this time. Wow. What an eye opener!

I feel like the heavens opened and the angels are singing. This is huge."

- Jacey, an outreach coordinator in Utah

Pleasure Principles Insider is 100% risk-free. If in the first 30 days you don’t feel like you’re in the right place, let me know and I’ll refund your money. Period.

FOR A LIMITED TIME Pleasure Principles is just one payment of $497 $247, including a FREE month of access to Strong Coffey Insider.

If you choose to remain an Insider, it's just $97 $47 per month

There is no obligation and you can cancel at anytime.

Secure Order Form - 100% Protected & Safe

Everything Has Changed for the Better

"I am a skeptic and figured the Principles were too good to be true. I registered on a whim. Now everything has changed. Practicing the Principles has made it so I LOVE working out. I eat to fuel my body, and when I binge (a rarity now), I forgive myself and get back on track. "

- Vee, an attorney in Minnesota

Nothing Can Touch the Value of PleasurePrinciples

"There is no way to put a price tag on this [material]. Every dollar I've ever spent on diets, programs, fads...all the time and money wasted on false starts...all of it, quadrupled, doesn't begin to touch the value I got from Pleasure Principles."

- Tracy, a nurse in Connecticut

Frequently Asked Questions

©2016 Strong Coffey, LLC 

Questions? Email support @ strongcoffey.com

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What the heck is this?

It's a webpage I made it so women who need them could find and sign up for my Pleasure Principles ecourse.

Ugh. I hate internet "products."

I know, I know. But this is the easiest way for me to teach women like me the principles that'll help them get well.

Uh oh...I smell marketing...

It's a necessary evil, but to good ends. Anyway, I'm glad you're here. I've been wanting to tell you something exciting: You'll get well someday.

Oh, stop. What does that even mean?

It means you'll stop doing the crap that hurts you, and stop sliding back every time you make progress. You'll stop feeling like hell, and stop obsessively berrating and judging yourself. Eventually, you'll love how your body feels, and you'll like being in your own head. 

I stop doing stupid crap every day. It's called bedtime.

I'm serious. Between 1999 and now, you'll learn why you've always had such a hard time following through on taking better care of yourself. And you'll figure out exactly how to end self-sabotage and get well.

I'm not doing yoga.

Who said anything about yoga?

I'm serious.

Fine. No yoga.

And I'm not eating sushi.

Aww, keep an open mind...

I will leave right now.

Listen, the details aren't important. You don't have to eat any one thing or move any one way. You're gonna transform in the way that's just right for you. Before long you'll wake up feeling OK, and walk past mirrors without grinding your teeth at what you see. You'll feel peaceful without swallowing anything to get there. You'll find a healthy, comfortable weight, and stay there. And you'll still be you.

Alright. I'm listening. What do I need to do?

Just be open and curious, and let me tell you about the Pleasure Principles.

Wait a minute, is it a sex thing?


Damn. I'm still listening.