Want a healthy relationship to food? Ready to finally feel good in your own skin?


The Practical, Effective, Celebrated Practice for Intelligent Women Who Suffer From Chronic Self-Sabtoage, and Who Have Long Histories of Starts & Stops

"If you're like me, your only REAL motivator is pleasure. Let me show you how to use your desire for pleasure in service to your health, comfort, and happiness."  

This was me then:

Friday, December 31, 1999
"I’m uncomfortable in my own skin, I can't do the things I want to do, and every time I try to change, I end up feeling worse than when I started."

This is me now:

Sunday, February 9th, 2020
"I'm comfortable, fit, and I feel good inside and out. These Principles got me here, and these Principles keep me here."

Stop denying yourself the pleasure, comfort, and peace you deserve

I was putting the finishing touches on this page when I was suddenly interrupted by...well...me:

What the heck is this?

It's a webpage I made so women who are sick of yo-yo dieting, obsession, and craving can take the Pleasure Principles course, become Strong Coffey Insiders, and get a handle on self-sabotage.  And get genuinely well.

What do you mean by "well?"

 "Well" means trusting yourself to make good choices. It means being comfortable in your body and mentally and emotionally available for your life.

 I'm pretty sure that's never gonna happen for me. I've tried everything, and nothing's worked.

 Just because it hasn't happened yet doesn't mean it won't. You just need stronger tools, like Pleasure Principles.

 Meh. I'm not a joiner.

 Don't worry. Most of us aren't. We're independent, intelligent, capable women who stuggle to make strong choices consistently. That is, until we started practicing the Principles.

 Sounds too good to be true. Why should I trust you?

 What? You don't trust YOURSELF?

 Is that a trick question?


 OK...I'm listening.

 That's all you need to do. You're right where you're supposed to be. Keep going.

What Will I Get from Pleasure Principles?


You had a challenging past, and the beliefs and tools you have always used may be doing you more harm than good. You may not feel like you care about yourself, your body, or how you treat it. You will learn the exact steps to take to come to care for - and about - yourself and your body.

You'll also learn:

  • The root of your self-sabotage, and how your automatic reactions to stress keep you trapped in the start/stop and loss/gain cycles
  • The antidote to self-sabotage (and how and when to take it)
  • The tool you need to stay on track (with food, exercise, or any other facet of self-care), no matter what's happening around or inside of you 


The top question I get is "Coffey, how do I BEGIN?" You will get my formula for getting started, and keeping yourself motivated once you have begun.

You'll also learn:

  • How your current goals are preventing you from losing weight, getting fit, or feeling comfortable in your own skin 
  • Exactly how to get started on a stronger path, regardless of your history, resources, or limitations
  • How the fitness industry's lies keep you from making sustainable, healthy change, and exactly what you can do to make healthy, sustainable progress you will genuinely enjoy


Whether you know what to do, and you're just not doing it, or you have no clue what to eat or what to do for exercise, you'll learn how to structure the perfect plan for you, and how to stay on course (and like it!).

You'll also learn:

  • Exactly how and why your previous diet- and exercise-related commitments set you up for failure.
  • What exact commitments and goals are perfect for you.
  • How to make only the smartest commitments and set only the strongest goals.
  • Exactly what to do if and when you slip, so that you always feel like you're making positive progress.


Wouldn't it be nice to genuinely like yourself? To trust yourself to make consistently strong choices? You will learn exactly what to do to feel more peace, accomplishment, comfort, and empowerment each day moving forward. In short, you will learn what to do so you can finally enjoy being you.

You'll also learn:

  • How to make strong self-care choices no matter what life - or your brain - throws your way
  • Strategies that work regardless of your weight, age, health, abilities, proclivities, biases, beliefs, or history
  • How to show up for yourself around food and The Rest Of It so you feel satisfied, nourished, empowered, and increasingly more comfortable in your own skin

If the Pleasure Principles e-course is a multimedia text book, then Strong Coffey Insider is the text book, the workbook, access to a seasoned instructor, a private study-hall full of fierce, funny women, practice labs, potential lab partners, and a massive (and growing) library of additional resources:

  • Meet your goals and get healthy with unlimited access to the acclaimed Pleasure Principles e-course (including all materials, bonuses, future additions, revisions, and supplements)
  • Stay lit and inspired in our private, secret Facebook group for daily Principles Practice in the company of kick-ass women all over the world where Coffey moderates Principles-related discussion 7 days a week
  • No question is off limits at our live, unscripted Insider-only Q&A support webinars
  • Guidance and inspiration on demand, 24 hours a day in the MASSIVE video archive of 250+ answers to the toughest Principles-related questions
  • Go deep into your practice with Principle-specific worksheets and checklists
  • Community with a fierce, exclusive tribe of badass women all over the world

Insider subscriptions are optional. You can unsubscribe easily at any time, and you still have unlimited access to the Pleasure Principles e-course.

I Eat What I Like When I Want
"Since practicing the Principles, I've lost the weight I needed to lose so I could feel truly comfortable in my own skin. I eat what I like when I want to, and the rest of the time I'm just living and enjoying my life."
- Jenny Lisa, a music therapist in Massachusetts

But wait, there's more!

I'm excited to include these great bonus materials if you sign up for INSIDER now.

Bonus Deep-Dive Videos 

Go deep into the practice and the tools with these honest explorations of each Principle.

Pleasure Principles Pocket Workbook

Take your practice with you everywhere you go with your very own pocket-sized notebook.

This Is Huge
"Principle Two is the thing that has kept me from my happiness all this time. Wow. What an eye opener!
I feel like the heavens opened and the angels are singing. This is huge."
- Jacey, an outreach coordinator in Utah

What You Need To Know

  • Start NOW. The door to Pleasure Principles is open, and all the materials are online, ready for you. 

  • ZERO Scheduling Conflicts. Insiders get ongoing, unlimited access to all resources and materials, including recordings of all live Q&As.

  • ALL Materials Are Downloadable. Rock the Principles anytime, anywhere with MP3s, transcripts, slide decks, and videos.

Pleasure Principles is 100% risk-free. If in the first 30 days you don’t feel like you’re in the right place, let me know and I’ll refund your money. Period.

FOR A LIMITED TIME Pleasure Principles INSIDER is just one payment of $497 $297, including a FREE month of access to Strong Coffey Insider.

If you choose to remain an Insider, it's just $97 $27 per month.

There is no obligation and you can cancel anytime
- and you still have unlimited access to the course materials.

Secure Order Form - 100% Protected & Safe

I'm A Skeptic
"I figured the Principles were too good to be true. I registered on a whim. Now everything has changed. Practicing the Principles has made it so I LOVE working out. I eat to fuel my body, and when I binge (a rarity now), I forgive myself and get back on track. "
- Vee, an attorney in Minnesota

Frequently Asked Questions

This isn’t a diet or an exercise program, but will Coffey tell me what she does to stay fit?
You are welcome to ask me anything Principles-related during our live Q&As, including how I apply the Principles in my own life. Yuppers.
What’re you pushing or endorsing?
I am completely independent, and I will never, ever encourage you to buy any products, pills, shakes, plans, programs, or the like.
Do I have to speak?
At the Q&As, you can type messages to me to ask questions. You do not have to ask me anything, and no one is ever put on the spot to speak. Also, your name is never shared with anyone, including other students.
Are the Q&As available after the fact?
The Q&As are posted in the Archive within 48 hours of the live event.
How long will I have access to course materials?
All course materials can be downloaded from the website and are yours to keep. You have unlimited access to the Principles site, including any updates and revisions. You have access to all other Insider resources  (Q&As, The Klatch, the Archive, etc.) as long as you are an Insider.
What time are the Q&As?
The Q&As are generally at 1PM Eastern (New York time) on the first Thursday of the month. Recordings are available shortly after the live event.
I’ve tried every other program; why will this be different for me?
This isn’t a ‘program’. Pleasure Principles are just that – a set of principles you can adopt in your own journey, so you can enjoy the healthy changes you want to make. You MUST enjoy yourself so those changes can become a part of your life.
Do I have to buy any special food or equipment to do this course?
If you adopt the principles I outline, you’ll be buying food you relate to in a healthy way and doing activities you enjoy. If you’re a certain kind of person, that might mean electric eel soufflé and whiffle ball. So, maybe – it depends on you.
Will other people know I’m doing this with you? Can I be anonymous?
Insiders interact with me and other Insiders in our private Facebook group, but when it comes to the rest of the world, yes, your anonymity will be preserved. But can I tell my mom you signed up? I’ll only use your first name.
Do I have to get on a scale?
No. No. No.
Coffey, this sounds too good for the money - what gives?
Most of us who suffer from chronic self-sabotage also have a budget.  Signing up for Pleasure Principles and becoming a Pleasure Principles Insider is the single most affordable way to learn this critical information AND get the ongoing support you need to succeed. Wasting money on BS "solutions" that just add to the problem stops here, now.

 ©Strong Coffey, LLC- All Rights Reserved

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What the heck is this?

It's a webpage I made it so women who need them could find and sign up for my Pleasure Principles ecourse.

Ugh. I hate internet "products."

I know, I know. But this is the easiest way for me to teach women like me the principles that'll help them get well.

Uh oh...I smell marketing...

It's a necessary evil, but to good ends. Anyway, I'm glad you're here. I've been wanting to tell you something exciting: You'll get well someday.

Oh, stop. What does that even mean?

It means you'll stop doing the crap that hurts you, and stop sliding back every time you make progress. You'll stop feeling like hell, and stop obsessively berrating and judging yourself. Eventually, you'll love how your body feels, and you'll like being in your own head. 

I stop doing stupid crap every day. It's called bedtime.

I'm serious. Between 1999 and now, you'll learn why you've always had such a hard time following through on taking better care of yourself. And you'll figure out exactly how to end self-sabotage and get well.

I'm not doing yoga.

Who said anything about yoga?

I'm serious.

Fine. No yoga.

And I'm not eating sushi.

Aww, keep an open mind...

I will leave right now.

Listen, the details aren't important. You don't have to eat any one thing or move any one way. You're gonna transform in the way that's just right for you. Before long you'll wake up feeling OK, and walk past mirrors without grinding your teeth at what you see. You'll feel peaceful without swallowing anything to get there. You'll find a healthy, comfortable weight, and stay there. And you'll still be you.

Alright. I'm listening. What do I need to do?

Just be open and curious, and let me tell you about the Pleasure Principles.

Wait a minute, is it a sex thing?


Damn. I'm still listening.