Want Ongoing Support So You Can Say Buh-Bye
- Forever -
To Food & Weight Obsession, The Loss/Gain Cycle, and That Hope-Crushing Fear of Failure?

Join The Tribe Of Intelligent, Kickass, No-BS Women Practicing The Principles Every Day, Worldwide For Just $147 The First Month, And $47 / Month Thereafter. 

Insider Advantages

If the Pleasure Principles e-course is a multimedia text book, then Pleasure Principles Insider is the text book, the workbook, access to a seasoned instructor, a private study- hall full of fierce, funny women, practice labs, potential lab partners, and a massive (and growing) library of additional resources:

  • A private check-in call with Coffey 
  • Unlimited, ongoing access to the Pleasure Principles e-course and membership site (including all materials, bonuses, future additions, revisions, and supplements)
  • A reserved seat in monthly, live, unscripted Q&A support calls
  • Unlimited access to the MASSIVE video archive of 200+ answers to the toughest Principles-related questions posed by real women like you 
  • In-depth, Principle-specific worksheets
  • A seat in The Klatch, a private, secret Facebook group where Coffey moderates Principles-related discussion 7 days a week (LIMITED SEATS REMAIN)
  • Membership in a fierce, exclusive tribe of badass women all over the world
  • Insider subscriptions are optional. You can unsubscribe easily at any time, and you still get one whole year of access to the Pleasure Principles e-course

'As an Insider I get a lot of ideas and empowerment strategies. It is a blessing to have a place to check in every single day and be inspired.'

Pleasure Principles Insiders  

  • Stay consistently more mindful of their intentions so they can develop a simple, healthy relationship to food and eating
  • Have the support & connection they need to make strong, steady progress despite mental and physical illness, chronic conditions, complicated histories, and any other challenges and limitations
  • Practice the Principles in the context of an empathetic community so they can stay on track in every context, regardless of resources or past “failures"
  • Feel progressively more authentically engaged in life and comfortable in their own skin, in bodies they love,  without having lost themselves or their edge in the process

Reasonably-skeptical Coffey from 1999 says:

That's a HUGE lot of stuff. I doubt I can afford all that.

Principles-Practicing Coffey from today replies:

I've gone out of my way to make Pleasure Principles Insider totally affordable. What you can't afford is to keep feeling uncomfortable and miserable.

Ain't that the truth.

Don't worry, Love. It's already changing. You're doing great. Just keep going.

Pleasure Principles Insider Is Perfect For You If...

  • You are uncomfortable and want to feel good in your own skin
  • You feel out of control around food and want a simple, easy relationship to food and eating
  • You ever think, "I'm wasting my life in obsession, craving, regret, and self-consciousness"
  • You find yourself starting over - over and over again - because you 'forget' or neglect your commitments
  • You are finally ready to know The Truth about exactly why you struggle, and the exact practice that can get - and keep - you well

What You Need To Know

  • Start NOW. The door to Pleasure Principles Insider is open, and all the materials are online, ready for you. 

  • ZERO Scheduling Conflicts. Insiders get ongoing, unlimited access to all resources and materials, including recordings of all live Q&As.

What if I sign up, and then realize Pleasure Principles Insider is not for me?

No worries - you can cancel your Insider subscription at any time.

Oh good. I have commitment issues. HA!

Jump In And Do This

if you are ready to believe (or even ready to want to believe) that you deserve and are capable of creating a healthy, deeply pleasurable existence wherein body, mind, and spirit can all be aligned (at the same time even!), then jump in and do this. As a banker, I would say that the ROI (return on investment) is unmatched.

- Cate, a retired banker in Massachusetts

Insiders Have Ongoing, Unlimited Access to Pleasure Principles!


You had a challenging past, and the beliefs and tools you have always used may be doing you more harm than good. You may not feel like you care about yourself, your body, or how you treat it. You will learn the exact steps to take to come to care for - and about - yourself and your body.

You'll also learn:

  • The root of your self-sabotage, and how your automatic reactions to stress keep you trapped in the start/stop and loss/gain cycles
  • The antidote to self-sabotage (and how and when to take it)
  • The tool you need to stay on track (with food, exercise, or any other facet of self-care), no matter what's happening around or inside of you 

'I loved every bit of Principle One. I would have been quick to tell you or anyone else that I have my s--- together, but taking action...means something completely different to me after this presentation.'


The top question I get is "Coffey, how do I BEGIN?" You will get my formula for getting started, and keeping yourself motivated once you have begun.

You'll also learn:

  • How your current goals are preventing you from losing weight, getting fit, or feeling comfortable in your own skin 
  • Exactly how to get started on a stronger path, regardless of your history, resources, or limitations
  • How the fitness industry's lies keep you from making sustainable, healthy change, and exactly what you can do to make healthy, sustainable progress you will genuinely enjoy

'I LOVE LOVE LOVE that taking care of myself now comes naturally. It's funny to me that I keep feeling this way and I keep having to recognize it, like, oh yeah, I'm happy.'


Whether you know what to do, and you're just not doing it, or you have no clue what to eat or what to do for exercise, you'll learn how to structure the perfect plan for you, and how to stay on course (and like it!).

You'll also learn:

  • Exactly how and why your previous diet- and exercise-related commitments set you up for failure.
  • What exact commitments and goals are perfect for you.
  • How to make only the smartest commitments and set only the strongest goals.
  • Exactly what to do if and when you slip, so that you always feel like you're making positive progress.

'My body is smaller, and it is TONS stronger...I FEEL the power of these changes. I remember a time when I didn't think any of this was ever going to be possible.'


Wouldn't it be nice to genuinely like yourself? To trust yourself to make consistently strong choices? You will learn exactly what to do to feel more peace, accomplishment, comfort, and empowerment each day moving forward. In short, you will learn what to do so you can finally enjoy being you.

You'll also learn:

  • How to make strong self-care choices no matter what life - or your brain - throws your way
  • Strategies that work regardless of your weight, age, health, abilities, proclivities, biases, beliefs, or history
  • How to show up for yourself around food and The Rest Of It so you feel satisfied, nourished, empowered, and increasingly more comfortable in your own skin

'I love Principle Four. So simple and easy to follow.'

To Recap, Here's What You'll Get as an Insider:

Pleasure Principles
Unlimited access to the acclaimed Pleasure Principles e-course, including videos, MP3s, transcripts, and presentation slides

Check-In Call
A private call with Coffey to jump-start your Principles practice

The Klatch
The private, secret Facebook group for daily Principles practice in the company of kick-ass women all over the world (LIMITED SEATS REMAIN)

A huge video library of 200+ answers to Principles-related questions

Monthly Q&As
Live, unscripted, and exclusively for Insiders

Principles-specific worksheets and checklists

Coffey Dates
The option to schedule one-on-one support calls with me - BAM.

A CrazyAwesomeCoolFunctional Gift
It's a surprise, but you'll love it :)

Alright, consider me an Insider.


Nothing Else Can Touch the Value of Pleasure Principles Insider

"There is no way to put a price tag on this [material]. Every dollar I've ever spent on diets, programs, fads...all the time and money wasted on false starts...all of it, quadrupled, doesn't begin to touch the value I got from Pleasure Principles."

- Tracy, a nurse in Connecticut

Pleasure Principles Insider is 100% risk-free. If in the first 30 days you don’t feel like you’re in the right place, let me know and I’ll refund your money. Period.

Pleasure Principles Insider is just one payment of $147, then just $47 per month (for as long as you choose to be an Insider)

Secure Order Form - 100% Protected & Safe

Everything Has Changed for the Better

"I am a skeptic and figured the Principles were too good to be true. I [became an Insider] on a whim. Now everything has changed. Practicing the Principles has made it so I LOVE working out. I eat to fuel my body, and when I binge (a rarity now), I forgive myself and get back on track. "

- Vee, an attorney in Minnesota

Frequently Asked Questions

[accordion openfirst=true clicktoclose=true semantics="dl"][accordion-item title="This isn’t a diet or an exercise program, but will Coffey tell me what she does to stay fit?"]You are welcome to ask me anything Principles-related during our live Q&As, including how I apply the Principles in my own life. Yuppers.[/accordion-item] [accordion-item title="What’re you pushing or endorsing?"]I am completely independent, and I will never, ever encourage you to buy any products, pills, shakes, plans, programs, or the like.[/accordion-item] [accordion-item title="Do I have to speak?"]At the Q&As, you can type messages to me to ask questions. You do not have to ask me anything, and no one is ever put on the spot to speak. Also, your name is never shared with anyone, including other students.[/accordion-item] [accordion-item title="Are the Q&As available after the fact?"]You will get access to the Q&As within 48 hours of the live event.[/accordion-item] [accordion-item title="How long will I have access to course materials?"]All course materials can be downloaded from the website and are yours to keep. You have access to the Principles site - including any updates and revisions - and all other Insider resources as long as you are an Insider .[/accordion-item] [accordion-item title="What time are the Q&As?"]The Q&As are generally at 1PM Eastern (New York time) on the first Thursday of the month. Recordings are available shortly after the live event.[/accordion-item] [accordion-item title="I’ve tried every other program; why will this be different for me?"]This isn’t a ‘program’. Pleasure Principles are just that – a set of principles you can adopt in your own journey, so you can enjoy the healthy changes you want to make. You MUST enjoy yourself so those changes can become a part of your life.[/accordion-item] [accordion-item title="Do I have to buy any special food or equipment to do this course?"]If you adopt the principles I outline, you’ll be buying food you relate to in a healthy way and doing activities you enjoy. If you’re a certain kind of person, that might mean electric eel souffle and whiffle ball. So, maybe – it depends on you.[/accordion-item] [accordion-item title="Will other people know I’m doing this with you? Can I be anonymous?"]Insiders interact with me and other Insiders in our private Facebook group, but when it comes to the rest of the world, yes, your anonymity will be preserved. But can I tell my mom you signed up? I’ll only use your first name.[/accordion-item] [accordion-item title="Do I have to get on a scale?"]No. No. No.[/accordion-item] [accordion-item title="Coffey, this sounds too good for the money - what gives?"]Most of us who suffer from terminal self-sabotage also have a fear of scarcity. Because I know how our brains work, I spent years working on a way to be able to deliver this course AND all the resources and support you need to succeed for less than you would pay for one good dinner out a month.[/accordion-item] [/accordion]

©2015 Strong Coffey, LLC 

Questions? email support at strongcoffey.com

This is the bottom slider area. You can edit this text and also insert any element here. This is a good place if you want to put an opt-in form or a scarcity countdown.

What the heck is this?

It's a webpage I made it so women who need them could find and sign up for my Pleasure Principles ecourse.

Ugh. I hate internet "products."

I know, I know. But this is the easiest way for me to teach women like me the principles that'll help them get well.

Uh oh...I smell marketing...

It's a necessary evil, but to good ends. Anyway, I'm glad you're here. I've been wanting to tell you something exciting: You'll get well someday.

Oh, stop. What does that even mean?

It means you'll stop doing the crap that hurts you, and stop sliding back every time you make progress. You'll stop feeling like hell, and stop obsessively berrating and judging yourself. Eventually, you'll love how your body feels, and you'll like being in your own head. 

I stop doing stupid crap every day. It's called bedtime.

I'm serious. Between 1999 and now, you'll learn why you've always had such a hard time following through on taking better care of yourself. And you'll figure out exactly how to end self-sabotage and get well.

I'm not doing yoga.

Who said anything about yoga?

I'm serious.

Fine. No yoga.

And I'm not eating sushi.

Aww, keep an open mind...

I will leave right now.

Listen, the details aren't important. You don't have to eat any one thing or move any one way. You're gonna transform in the way that's just right for you. Before long you'll wake up feeling OK, and walk past mirrors without grinding your teeth at what you see. You'll feel peaceful without swallowing anything to get there. You'll find a healthy, comfortable weight, and stay there. And you'll still be you.

Alright. I'm listening. What do I need to do?

Just be open and curious, and let me tell you about the Pleasure Principles.

Wait a minute, is it a sex thing?


Damn. I'm still listening.